Tobi Oyadiran

I was born in Nigeria, raised in Ireland and the United Kingdom, and now live in Brooklyn, NY.

I started Noun, an indie studio that believes the everyday software we can't escape should feel like something. We're building Baby Mail, a simplification of email. Not faster. Not smarter. Just quieter, more intentional, and built around the feeling of actually writing to someone.

I currently work at Hinge, where I lead design for the discover and profile surfaces as a Senior Product Designer. Previously, I was at Spotify where I designed tools that helped artists publish and promote their music.

I believe the best products don't just work, they feel considered. I'm most drawn to products and subject matter that carry emotional resonance, where how something feels to use matters as much as what it does.